About
Getting to know us
Acton Super Beef is the creation of the fourth-generation descendants of William and Eliza Jane Acton, who emigrated from Ireland in the early 1860s. They purchased a parcel of 1,000 acres of prime grazing land on the edge of Rockhampton for 25 cents per acre. From these humble beginnings nearly a century and a half ago, the Acton Land & Cattle Company have expanded their land holdings to approximately 3.87 million acres. Partners Graeme and Evan Acton provide active, hands-on management of the company’s diverse day-to-day operations.
A modest holding of Angus cattle has grown to a herd of approximately 180,000 head of top-quality Santa Gertrudis, Brahman, Charolais and Angus cross cattle. The meticulous crossing of these breeds and the particular attention paid to confirmation and quality has resulted in the superiority of Acton Super Beef produced today. Acton Super Beef breed their cattle on the wide-open paddocks of their million-acre Millungera Station in the Queensland Gulf, and their 2.3 million-acre Barkly Downs station located 150 kilometres west of Mt Isa. Between four and eight months of age, the yearlings are transferred by road train to Moray Downs, Iffley and Croydon Stations for growing on improved grasses and legumes.
At around 20 months of age, the cattle are moved to the picturesque Paradise Lagoons or nearby Mountain View for grain-assisted finishing. The Acton Family’s time-proven management practices and rigid quality control systems ensure the wellbeing and welfare of their herds. Open pasture grazing is supplemented by grain from self-feeders providing cattle with a balanced and nutritious diet. This ensures the health and natural growth of the cattle and sustained provision of consistently tender and tasty, premium quality beef products.
What Makes Us Different
Experience
Fourth Generation cattlemen select first-class breeding stock, including top quality stud sires, to produce the Acton Super Beef product. A unique feature of the production of Acton Super Beef is that the breeding and fattening of the cattle is done under one banner, which gives them the confidence to guarantee the consumer of the paddock to plate.
Consistent Quality
The ability to turn off finished steers with uniformity of carcass size approximately equal to 300 -330 kg carcass weight, in a period of 18-24 months of age equivalent to a YG graded product.
Best Properties
Buying the best properties, such as Barkly Downs and Millungera Stations, which are renowned breeding properties for maintaining cattle growth, due to the abundant Mitchell and Flinders grasses.
Quality Assurance
Cassino meatworks processes Acton Super Beef, adhering to strict QA management practices and AQIS guidelines. Cassino also provides Chiller Assessment, enabling fat colour and depth, marbling and meat colour to be determined, which ensures that only the highest quality product is served.
Storage Care
Strict temperature guidelines when storing meat to ensure a long life; for example, chilled products keep less than 2 degrees and frozen less than -18 degrees.
Animal Welfare
Providing a low-stress environment for the cattle such as shade, good cattle management practices and the safe trucking of cattle.
Ageing
Ageing the beef for a minimum of 21 days to produce a tender and flavoursome product.
Geographical Diversity
The flexibility of fattening large numbers in different locations, whether grass, grain assisted or grain-fed, to meet the Super Beef standard.
Product Guarantee
Providing a customer satisfaction guarantee where Acton Super Beef will replace the product if required.